''Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.'' (IDEO definition)
Experiment with various Design Thinking methods during this workshop and transform the way you develop products, services and processes, as well as how you solve complex business problems.
You can join the waitlist for the ''open'' format version of this course. For an ''in-house'' version, you can email us at aimslearning@tm.aims.ro for a customised quotation.
Understand the mindset, skillset (abilities) and toolset (methods) of Design Thinking through experiential learning
The business value of good design
How to think like a designer
Turning business questions into human questions – human-centered design
3 core activities of Design Thinking (Inspiration, Ideation, Implementation) and core values
Design Thinking as a non-linear process: Empathise (Understand, Observe), Define (point of view), Ideate, Prototype, Test, Reflect
How to get a good problem statement (really understand the problem to be solved)
How to discover user needs (direct observation, interviews)
How to build empathy with the user
How to find the right focus (points of view)
How to generate, structure and select ideas
How to create a good prototype
How to test efficiently
Design Thinking methods in action:
Empathy map
Journey mapping
Jobs-to-be-done
WHY laddering
How Might We’s
Ideation
Imposing constraints
Prototyping and testing etc.
How to develop creative confidence
Introduction to innovation: sources of innovation (market / technological / customer / regulation trends), ways to grow, business models (based on new/existing offerings or new/existing users)
Another way to look at the Design Thinking process.
Experience how Design Thinking could shape the way you work and solve complex business problems.